A hot new application from EBLEX is set to help sales of beef and lamb barbecue cuts sizzle this summer.
The exciting iBBQ ‘app’ for smartphone users, brings together all the essential elements for the perfect barbecue, not least a selection of tasty recipe ideas and a database of butchers that sell Quality Standard beef and lamb*.
Free to download, iBBQ is an ideal tool for barbecue planning, wherever and whenever the mood should arise. It includes:
Grillocations map – find safe and legal sites for outdoor cooking, complete with maps and local facilities
Recipe ideas – wow guests with different dishes using the easy to navigate recipe sections for beef, lamb, salad accompaniments, marinades and more
Butcher database – get the right cut with a list of Quality Standard butchers and where to find them
Weather Widget – plan ahead with a three-day forecast
Make it a party – send personalised invitations to friends and family
Jane Ritchie-Smith, consumer marketing manager for EBLEX, says: "Whether a spontaneous event or a pre-planned party, the iBBQ app makes planning any occasion a breeze, with everything consumers need at their fingertips. From where to buy quality burgers and grills locally to recipe ideas with step-by-step instructions, as well as a three day weather forecast, iBBQ is this summer’s must-have free download!”
The iBBQ app follows the recent success of EBLEX’s iFillet application, which was a popular download demonstrating how to cook the perfect steak. Both apps are also available on www.simplybeefandlamb.co.uk.
Spring, a fresh new season that cheers us all up, we associate it with all of the new things that are available to us, including fresh spring lamb being part of our history and our culture.
Although New Zealand lamb is available all year round, we are thankful when UK fresh spring Lamb is available, this distinctive, delicate, succulent flavour is one that cannot be surpassed.
Quality Standard and Red Tractor Beef and Lamb present iBBQ - the essential barbecue tool for the English summer!
* FEATURING 20 NEW RECIPES FOR SUMMER 2011, TOP BBQ TIPS AND HANDY VIDEO GUIDES *
Midland Foods are firm believers and supporters in the Red Tractor Assurance scheme. We were very pleased when receiving this letter of appreciation from the Head of Assurance.
Eblex are promoting the growing interest in Sous Vide Cooking amongst chefs and to maximise this opportunity, EBLEX have developed this ideal brochure. The brochure lays out detail on processing the chuck primal in a number of different ways to produce a range of alternative cuts. EBLEX have included a step by step cutting specification for each of these cuts and have carried out some basic butchery costings as a guide, to check if these alternative methods can add value to the bottom line.
The Butchers Advisory Bench is a place where visitors can ask our trained and experienced butchers any queries regarding cuts of meat, nutritional information, specification, recipes and much more
Mix the Gloucester old spot sausage, sage, thyme, teaspoon salt, and teaspoon pepper by hand or in a mixer until the ingredients are thoroughly combine. In a heavy-bottomed stock pot, cook the meat over medium-high heat until just browned. Remove and set aside.
Midlands Foods has made another substantial investment in its transport infrastructure. Two new Mercedes Vito vans have been purchased in July 2012 as an addition to it’s fleet of twelve advanced temperature controlled delivery vans, allowing it to develop the business further and continue impressive growth.
Youngsters at Leicester Schools had being challenged to dream up a sizzling new recipe for an old children's favourite - the sausage.
Leicestershire County Council had asked children to send in ideas for souping up the humble tea-time staple ,giving just five days to submit their initiatives
Meat industry bodies are working together to strengthen consumer confidence in assured fresh meat in a joint marketing campaign. EBLEX and BPEX are running a national press advertising campaign focusing on the Red Tractor Assurance scheme and Quality Standard Mark (QSM).
